👋 I’m a marketing leader and creative builder in Brooklyn. I grow SaaS companies—and I founded a fashion brand that landed in the New York Times.
I’ve led product marketing, GTM strategy, and M&A brand integration at Spotify, Logitech, and Box. At earlier-stage startups, I’ve built B2B marketing from zero. Three times.
I own positioning, ship campaigns, and build the creative infrastructure a brand needs to resonate. I’ve told stories in the New York Times, in Vogue, on stage, and in pitch decks that moved pipeline.
Logitech: As Head of Software Marketing, Led the GTM integration of Streamlabs into Logitech’s hardware portfolio post-acquisition—positioning, messaging, and multi-product launch strategy across a combined brand. Managed a team of 5 reporting to the CMO.
Spotify: As Senior Marketing Manager, Built Spotify Podcasts’ ad sales marketing function from the ground up, joining through the Gimlet Media acquisition. Created the positioning and sales enablement that helped podcasts become a real revenue line.
The Muse: As Business Marketing Manager, First marketing hire on the B2B side. Stood up HubSpot, built the sales collateral library, and created the marketing operating cadence for a team scaling fast with no playbook.
Box: As Demand Generation Specialist, Created Box’s first webinar program from scratch. In its first year, those presentations drove $2M in pipeline—a new channel that hadn’t existed before I built it.
Ten years into my tech career, I took a sabbatical to do something I’d been circling for a while. At some level, I knew… if not now, when?
The result was Zorsay—a genderfluid joywear line built around rare South Asian textiles. The brand lives at the intersection of the diaspora and house music. Zorsay means louder in Hindi and Urdu, and it’s a rallying cry around identity.
I didn’t just design clothes. I ran the entire operation—brand strategy through production through launch:
- Brand positioning, visual identity, and creative direction
- Silhouette design and fabric sourcing across two countries
- Managing a production team in Pakistan and contractors in New York
- Building the e-commerce experience and go-to-market plan
- Launching a popup shop in Williamsburg
- Landing coverage in the New York Times Style Section
Over a hundred custom garments. A real brand that real people wear and love.
Zorsay is now a beloved side project. I’m back in tech, bringing everything I learned—about building from nothing, about taste, about shipping—into my next marketing leadership role.