Work with Shahzad 

👋 I'm a multi-hyphenate marketer in Brooklyn focused on growing SaaS startups, with a fashion business on the side.

As a marketing leader, I’ve led growth initiatives as well as M&A integration at Spotify, Logitech, and Box.

At smaller startups, I’ve started B2B marketing programs from scratch…3x.

I love storytelling (and have been in the New York Times and Vogue doing just that).

Career Highlights

Logitech: As Head of Software Marketing, I integrated an acquired brand (Streamlabs) into Logitech’s hardware portfolio. I managed a team of 5 employees and reported into the brand’s CMO.

Spotify: As Senior Marketing Manager, I helped create Spotify Podcasts’ ad sales marketing. I joined as part of the Gimlet Media acquisition.

The Muse: As the company’s first Business Marketing Manager, I set up Hubspot marketing as well as developing the first set of sales collateral for a scaling sales team.

Box: As a Demand Generation Specialist, I created the company’s first webinar program, running presentations that led to $2m in pipeline growth in its first year.

Latest work: 

Ten years into my tech career, I gave myself a year long sabbatical and set a goal to pursue an ambitious passion project. At some level, I knew…if not now, when?

The result was Zorsay, a genderfluid joywear line highlighting rare South Asian textiles.

The brand sits at the intersection between the South Asian diaspora and house music. Zorsay means louder in Hindi and Urdu, and it’s a rallying cry around identity.

To make it happen, I taught myself the basics of running a fashion business from concept to launch, including:

  • Creating branding, positioning, and visual assets

  • Designing silhouettes and sourcing fabrics/trims

  • Managing employees and tailors in Pakistan

  • Managing a team of contractors ranging from patternmakers to developers in New York

  • Launching a popup shop in Williamsburg

  • Appearing in the New York Times Style Section

I’m proud to say I created over a hundred custom garments people love.

In 2024, I’m moving the brand to a beloved side project and returning to tech marketing full time.

Zorsay Shop | Zorsay IG

Looking for consulting, media inquiries, or career advising? I’ll get back to you ASAP.